2019 COLPM Futures Conference: In Tune with the Future
Belmont College of Law and Loews Vanderbilt 
Nashville, Tennessee
October 24-25, 2019



• New Fellows Orientation (Class of 2019 Inductees)    
• Registration Opens - Belmont University College of Law    
• Lunch - Belmont    
• Welcome - Mark Greene, COLPM President    
• Belmont Law School Welcome and Opening Remarks - Alberto R. Gonzales; Dean and Doyle Rogers Distinguished Professor of Law   
Session Topic           Session Description
In Tune With the Future          

A Nashville music industry executive recounts how the music industry has undergone both evolution and revolution, upending tradition, and shifting the economic balance between musicians and labels and consumers. The lessons learned provide a helpful roadmap for the legal profession in adapting to its own market disruptions.
Speaker: Kris Ahrend, President, U.S. Legal Shared Services - Warner Music Group

Company Law Company           A primary role of a company's law department is to increase business velocity, that is to advance the company's commercial interests while managing risk and ensuring compliance. The approaches by which law departments are meeting this challenge are rapidly changing. Our experts illustrate the journey of the law department into a business unit, and the journey of outside counsel from selling hours to providing cost‐effective solutions, and they will discuss the expansion of legal sourcing to include law companies.
Speakers (Fellows): 
- Patrick Lamb; Founding Partner; ElevateNext Law and Vice President; Elevate Services
- Jeffrey Carr; Senior Vice President & General Counsel; Univar Solutions, Inc.
- Nicole Nehama Auerbach; Founding Partner, ElevateNext Law and Deputy General Counsel; Elevate Services
- Susan Hackett; CEO; Legal Executive Leadership, LLC
Leaders Lead and Lawyers Lawyer          

Leaders Lead and Lawyers Lawyer ‐ The role of a law firm leader or manager is shifting away from an honorary part‐time role occupied by respected lawyers to a full‐time executive role requiring business acumen, a head for strategy and finance, and emotional intelligence.
- Adam Severson (Fellow); Chief Marketing & Business Development Officer; Baker Donelson
- Tim Lupinacci; Chairman & CEO; Baker Donelson

The 4th Industrial Revolution is Happening Now!          

Discussion about the pace of evolution and what is means to the legal industry.
Speaker (Fellow-Elect): George Beaton; Executive Chairman; Beaton Research & Consulting

Law's Quantum Leap           The delivery of legal services relies increasingly on technology and artificial intelligence. Imagine the impact on access to justice in a world with unlimited computing power. A representative from the U.S. Department of Energy's Oak Ridge National Laboratory (located about two hours away) describes the current state and awe‐inspiring potential of quantum computing.
Collaboration as a Competitive Advantage           Effective supply chain collaboration goes beyond pricing and engages legal services buyers and sellers in the development of collaborative solutions that become embedded into each organization's business operations. Our experts will illustrate how continuous improvement provides the ideal framework for prioritizing and addressing these challenges and opportunities.
- Catherine MacDonagh (Fellow); CEO; Legal Lean Sigma Institute LLC
- Merry Neitlich (Fellow); Founder & Managing Partner; EM Consulting
- Mo Zain Ajaz (Fellow-Elect); Chief Counsel and Global Head of Legal Operations; National Grid plc
Celebrating 25 Years!           Overlook the Nashville Skyline, enjoy live music, cocktails, a buffet dinner and a little Nashville magic! 


• Registration Opens  
• Breakfast  
Session Topic           Session Description
Change Never Sounded Better          

What if anyone could become a professionally‐sounding musician, on any instrument, with minimal investment? Instrument One from Artiphon is an innovative tool for artists and non‐artists to play music in whatever style suits them, on numerous instruments, with the use of technology. It has the potential to disrupt or to enhance the traditional approach to making music, with music making more accessible to all. The lesson for legal professionals is that disruption can provide greater and more effective access to legal services.
Speaker: Dr. Mike Butera, Founder & CEO, Artiphon, Inc.

AI in Action in the Legal Industry          

These vignettes will showcase how AI has improved legal services delivery.
Speakers (Fellows):
- Patrick DiDomenico; Chief Knowledge Officer; Ogletree Deakins
- Kunoor Chopra; Vice President Legal Services; Elevate

Law Firm Business Development 3.0: A Comprehensive Approach for Turning Lawyers into Rainmakers


The Seller’s Market that ended with the Great Recession is proving to be a double-edged sword for law firms. The upside is that those two decades of steadily increasing demand enabled law firms to grow professionally and financially beyond what anyone could have predicted. The downside is that the relative ease of getting business kept them blissfully ignorant of the principles and mechanics of business development and, by extension, what it truly takes to develop revenue generators who consistently produce reliable revenue. Mike O’Horo and David Freeman will show you how a change of philosophy and a more thoughtfully designed internal structure can enable your firm to gain significant competitive advantage, and in the process eliminate the training budget waste that your peers estimate at 80%. Rather than approach business development in the makeshift manner that has dominated our industry for decades, Mike and David will introduce an intelligent, comprehensive approach that adds missing features like identifying those with the greatest potential for success, and developing “sales management” skills in group leaders so they can sustain efforts over time.
Speakers (Fellows):
- Mike O'Horo; Founder, Innovator; RainmakerVT
- David Freeman; Founder; Law Firm CultureShift

Standardizing Legal Services Delivery          

Consistency is a leading indicator for quality. SALI is a nonprofit legal industry‐wide effort to create and promote standardization across the legal eco‐system. Our experts will present a case study illustrating the benefits of standards in action.
Speakers (Fellows): 
- Toby Brown; Chief Practice Management Officer; Perkins Coie
- Christopher Ende; Chief Value Officer; Goulston & Storrs

Bridging the Buyer/Seller Divide          

Markets with effective collaboration between buyers and sellers generate far more profits than markets with adversarial supply chains. An expert in law firm pricing and an expert in law department buying discuss the evolution of the legal marketplace from "I win, you lose" to "We both win."
- Silvia Hodges Silverstein (Fellow); Executive Director; Buying Legal Council 
- Richard Burcher (Fellow-Elect); Managing Director; Validatum

Client Centric Legal Marketing          

Marketing Law ‐ As legal services marketing evolves beyond showcasing lawyers' capabilities, law firm and law company marketers are embracing advanced marketing techniques focused on addressing client needs.
Speakers (Fellows):
- Elonide Semmes; President; Right Hat LLC
- Connie Brenton; Chief of Staff & Sr. Director, Legal Operations; NetApp, Inc.

The Future of Law's Ink-Stained Wretches          

Just as social media, citizen journalism, and the slow erosion of print media has disrupted mainstream journalism, legal journalism is undergoing change. A respected legal journalist illustrates the risks and rewards of an uncertain future and showcases how one non‐traditional media company is addressing the opportunity.

Resilience and the High Performance Culture           As the legal profession wakes up to the reality of workplace toxicity, experts illustrate how to quantify the economic, social, and client service benefits of embracing a resilient workforce while maintaining a high‐performing culture.
- Stewart Levine (Fellow); Founder; ResolutionWorks
- Renee Branson; Founder/Principal Consultant; RB Consulting
- Ronda Muir (Fellow-Elect); Principal; Law People Management
Ubering the Guild          

A number of state and provincial Bar Associations and legislatures are considering whether current lawyer ethics regulations, while well‐intentioned, impede access to justice. Will the US and Canada follow Australia and The United Kingdom in removing restraints on the delivery of legal services? Given the pace at which informed buyers and innovative providers are collaborating on legal services delivery, does it even matter whether lawyers themselves get on board? Our experts discuss the latest trends.

Lunch - InnovAction Updates           Hear updates from some prior InnovAction Award winners on the status of their projects.
Lunch - 2019 InnovAction Awards Program           Join us for the announcement of the 2019 InnovAction Award winners!
Legal Problem Solving and Improving Access to Justice Using Design Thinking          

Experiment with using 21st century thinking to design creative solutions to 21st century legal services delivery problems and to improve access to justice. Also, hear how a start up tech company and a BigLaw firm re‐engineered pro bono efforts to improve A2J.
- Felicity Conrad; Co-Founder & CEO, Paladin PBC, Inc.
- Cat Moon (Fellow-Elect); Director of Innovation Design for the Program in Law and Innovation; Vanderbilt University
- Luke Liss; Of Counsel & Pro Bono Counsel; Wilson Sonsini Goodrich & Rosati

Incentivizing the New Normal in Lawyer Compensation          

Experts discuss how lawyer compensation is shifting away from rewarding production to rewarding the profitable behaviors that further law firm strategies, strategies that are increasingly reliant on achieving client satisfaction. We'll also discuss how AI and technology are becoming more useful in compensation design and administration.

Using Data Analytics to Close the Gender Pay Gap           A data scientist uses analytics to address the gender pay gap, showcasing how data and information can better inform management priorities.
The Data-Driven Manager           Effective business leaders make informed decisions based on data rather than relying primarily on gut instincts. Just as "Moneyball" illustrated the shift toward a data‐driven culture in professional sports, our expert illustrates the revolution of data‐driven management in law.
Visual Intelligence          

The explosion of data analytics in an information economy can pose a burden for the 65% of the population that consumes information visually. A noted legal technologist and futurist showcases how visual learning can make the consumption of data more digestible by the legal marketplace.
Speaker (Fellow): Ron Friedmann; Chief Knowledge & Information Officer; LAC Group

Bringing the Future to the Present           Attendees will participate in facilitated break‐out discussions to brainstorm how to accelerate the adoption of these concepts and solutions into the delivery of legal services. The collective creativity, diversity, and experience of the College of Law Practice Management Fellows along with the conference's expert presenters and attendees will be captured for later publication to help catalyze theory into action.
Induction Reception and Dinner - CMA Awards Style!          

Welcome to the Class of 2019! Join us for this glitz and glam (Nashville CMA Awards style) dinner as the Board of Trustees welcome the Class of 2019! The night's performing artists will include Fellows showcasing their musical talents. After the induction program, the evening continues with a Fellows Jam Session!


As of July 11, 2019 (subject to change)