This webinar will explore how business development and marketing communications teams within law firms can collaborate more effectively across functions and across offices. As firms grow larger and more geographically dispersed, the ability of marketing, business development, knowledge management, finance, and other professional teams to work together seamlessly has become increasingly important. Our panel brings together a Chief Marketing Officer from a large international firm, a CMO from a mid-sized national firm, and two senior C-suite leaders from another international firm. With perspectives that span different firm sizes and leadership roles, the conversation will examine how structure, activities, systems, and processes can support stronger collaboration, reduce silos, and create better opportunities for innovation and growth.

• Deborah Farone, Author and Strategy Consultant, Farone Advisors (Moderator)
• Jeanne Hammerstrom, Chief Marketing Officer, Benesh
• Kelly MacKinnon, Chief Marketing and Business Development Officer, Gibson Dunn
• Randi Revisore, Chief Business Development Officer, Vinson & Elkins
• Allan Schoenberg, Chief Communications Officer, Vinson & Elkins